Norah Ayad says she routinely sees patients who have been injured by DIY products. Australian dentists have said they are worried by the number of people coming to them with chemical burns and ulcers after using teeth-whitening products they saw being spruiked by celebrities and influencers online. DIY teeth-whitening products are widely promoted on social media by celebrities and influencers The Australian Dental Association is urging people not to use the DIY products because of the risks involved Ad Standards relies on the public alerting it to advertising that breaches its codes "The worst case we’ve seen in our practice is very severe gum burn, and it is a chemical burn," dentist Norah Ayad told the ABC. "This patient had severe ulceration all over their mouth, because this bleach had come into contact with everywhere around their mouth, their cheeks, their lips, their tongue and all the way around […]