Adelaide-based Trajan Nutrition is starting to market its new nutrition testing globally after proving the technique can replace costly and time-consuming vial blood testing with a simple finger prick. The team is looking to break into the United States, European and Asian markets targeting five key customer groups: researchers, pathology labs, vitamin supplement companies, health insurers and corporations. “After preparatory work we are now at development stage, we’re almost ready to start training our global team to start promoting,” Trajan Nutrition chief executive officer Marco Baccanti said. Baccanti said the technique would have a major impact on the nutrition industry by cutting testing costs, improving efficiencies and reducing the need for invasive blood testing for patients. He said the blood spot testing had numerous potential income streams. Vitamin supplement companies for example could provide customers with a testing kit where they could make a blood spot at home, dab […]
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