South Australia has launched a new campaign urging people to go to a pharmacy or GP, not the Emergency Department, for minor ailments The marketing campaign, which asks younger people in particular to consider whether their problem is really an emergency, is aimed at reducing unnecessary ED presentations as the state heads into the busy winter season. Minister for Health and Wellbeing Stephen Wade said the innovative campaign is urging South Australians aged 18-34 to consider the best health care option for them – not necessarily an ED. “Patient data shows that about 70 per cent of people who present to EDs in South Australia do not need to be admitted to hospital, however the number of people presenting to EDs continues to grow,” Minister Wade said. “A significant proportion of that group are people aged 18-34 who do not require acute care and can be safely treated in […]